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ad hominem argument
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This term describes traditions for each genre. These conventions help to define each genre; for example, they differentiate between an essay and journalistic writing or an autobiography and political writing.
Generic Conventions are the features shown by texts that allow them to be put into a specific genre.
For example: Almost all Westerns use the Iconography of cowboy hats, six shooters, horses and spurs to place them in their genre. Similarly Situation Comedies will often have canned laughter, a few specific and long-running characters and locations and with several catch-phrases. Generic conventions are very useful to producers and audiences alike. Producers can attract a specific target audience by making it very explicit what genre the text falls into. Audiences can easily identify a genre of text and choose to consume it or not.
A final example is action movies are characterized by explosions.
. Wikiversity. 2 Apr 2007 <
Wkipedia The Free Encyclopedia
. Wikipedia. 2 Apr 2007 <
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